1 min read Human

Anything that you once did well, doesn't matter anymore

Seth Godin on the human factor, the power of revolutionary ideas, why marketers should lead product development, why no one cares about you, why anything that you once did, doesn't matter anymore, and why you now need to be creating stories just as much as products.

Innovation has two components,

one - its an invitation to failure - if there isn't an opportunity for failure its not innovative

and two - its solving an interesting problem.

If your not doing those two things, I dont think your innovating.

-- Seth Godin